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A‑Traction Leadership
A‑Traction Leadership

First Nations-led leadership & change

A Movement
beyond
acknowledgement.

We create the leadership, structures and accountability required to turn commitment into measurable change.

Who we help

From commitment to change.

We work with CEOs, boards, executive teams and senior leaders across business, community organisations and not-for-profits.

Many organisations have made public commitments to First Nations peoples. The harder work is changing the decisions, relationships, resourcing and accountability that sit behind them.

That's where we partner with you to shift culture, power and systems, together.

Services

How we work with you.

All services
  1. 01

    Executive and board advisory

    Clearer priorities, owned at the top, with accountability built into governance.

  2. 02

    Leadership coaching

    Leaders who can hold difficult conversations and act with consistency.

  3. 03

    RAP review, development and implementation

    A RAP with clear owners, realistic actions and progress you can track.

  4. 04

    Cultural safety and organisational systems

    Systems that support cultural safety rather than relying on individual goodwill.

  5. 05

    First Nations workforce and community engagement

    Stronger pathways for First Nations staff and relationships built to last.

  6. 06

    Workshops, keynotes and facilitated conversations

    Shared language, honest dialogue and agreed next steps.

The A‑Traction Framework

From intention to impact.

  1. 1

    Action

    Clarify the commitment, priorities and responsibility.

  2. 2

    Friction

    Identify barriers in culture, power, systems and practice. 

  3. 3

    Traction

    Align leadership, resources and accountability to enable progress.

  4. 4

    Movement

    Track outcomes, learn and embed lasting change.

See the full approach
Jamie Upton, founder of A‑Traction Leadership

Founder

Jamie Upton

Jamie is a proud Palawa man from the North East Coast of lutruwita/Tasmania, with 30 years of experience in community services and leadership. He leads through relationships, servant leadership, truth, courage and accountability.

About Jamie

Let's build the future—together.

Book a conversation